Areas of Expertise
- Launching a tech start-up
- Young entrepreneurs
- Consumer electronics
- iPhone/iPod accessories
- Running small businesses in a down economy
Biography
The question looms, are you born an entrepreneur or do you become one? In Erik Groset’s case, he is literally a natural born entrepreneur with the bloodlines to prove it! His great grandfather John P. Groset invented and pioneered the ice cream cone-making machine. Hailing from the suburbs of Chicago, Erik began his business ventures early on as a professional Kool-Aid salesman at the ripe age of 7, selling hundreds of dollars worth of Kool-Aid by the gallon to thirsty construction workers. His various business endeavors have evolved over the years including the launch of one of the world’s first websites for selling/trading virtual goods and information within online games.
Erik holds a B.S in Business Administration with an emphasis in High Technical Management from California State University San Marcos. Erik has been honored by being inducted to the Young Inventors Internationals hall of fame. In 2007, Erik became the President and Co-founder of Digital Group Audio (DGA). Erik strives to bring innovative products to the market from the perspective of the consumer. When DGA came to fruition, their goal was to create products made by the customer for the customer, an ideal that continues to be exemplified in all products they create. At only 26, Erik continues to work hard to bring DGA to the top despite the tough economic climate.